The Inspiration for Our Pāʻia Wrap : the Hibiscus Flower

Posted on April 27 2015

“Inspired by our island roots, the Pāʻia pattern is a flutter of hibiscus blooms, breezy and lush.”


When designing our first Collection we knew we wanted a wrap to represent Hawaii; to celebrate where we come from and where so much of our inspiration is drawn from. After several sketches and moodboard scavenging, it seemed fitting to create a pattern of the Hawaiian Hibiscus, the official State Flower.



Fun fact: in Hawaii women often wear flowers behind their ear as an accessory, but, what not everyone knows is that there is significance in which ear she chooses to wear the flower behind. A flower worn behind the left ear signifies that the woman is married or in a relationship, while a flower worn on the right ear, means that she is single.


In the islands, flowers hold so much meaning beyond their inherent beauty and fragrance. The Hibiscus, which also means “delicate beauty” in many parts of the world, grows abundantly throughout the islands in an amazing variety of colors. This ornamental flower has been not only an inspiration to us, but also a trademark of Hawaiian fashion in the form of numerous Aloha Shirt and Pareo prints. To this day Hawaii upholds traditional Lei and Haku making to celebrate special occasions, to show honor to a special guest, or to offer as a gift of welcoming. 



We chose to photograph our Pāʻia wrap on O’ahu, at a location that displays the diversity of power and tenderness found in the islands. Black lava rock walls create the backdrop to a beach of powdery white sands which welcome the tide as sea spray crashes at the cove's inlet. 


Thank you so much to Chelisse O. & her sweet little boy, Ezykiel, for being the models for our  Pāʻia wraps. For helping us to create such beautiful images.
We hope you all enjoy. ♡ Aloha




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